No, Not That!

There are times when an author's life is not interesting, usually when editing and rewriting endlessly to make a book just right. I think of Goldilocks and what having everything just right did for her and I cringe. It's hard for a perfectionist to get past the need to keep tweaking a book. An error might have gotten through numerous edits, even from someone else's eyes, and when they pop up later, usually after the book has gone to print, the groan and gnashing of teeth can be heard at least half a continent away, if not all the way to the next continent and beyond. At least with ebooks it's easier to change things and upload the new version, and somewhat easier with print versions as long as you self-published and have already gotten through the first print run, which usually isn't all that big a deal. There is, of course, the issue of cost because printers tend to charge you when you make too many changes and approve the proof. Into every life and all that.

I suppose the worst thing to deal with is bad reviews. I expect them. One reviewer actually emailed me to tell me she couldn't get into the book and therefore would not publish a review. I heaved a hearty sigh of relief since any review she would have written would have been horrible. I can handle bad reviews if someone actually bought the book, but I am ready to ignore pointedly any bad reviews from people who got a book for free. After all, I review books and there are times when I have to write bad reviews, always doing my best to point out something positive, even if it's a nice font. It's something nice, so give me a break. I don't do cleaned up reviews. You pays yo' money and takes yo' chances. I expect to get what I give so frequently.

However, when a bad review seems to have been written about your book that in no way resembles your book, it's hard to forgive and forget. Mostly, it's hard to forget. It haunts you in the night and creeps up on you unawares at the worst possible moments, like in bed with your husband/boyfriend/lover/whatever. You sit up and scream (mostly just scream), "What book did s/he read?" It takes all of one's might and discipline not to hunt the person down and demand an explanation and a diagram with colored markers and bullet points.

Too many authors have gone head-to-head with reviewers in wanting to know why and where and how dare they. It's a bad idea that ends in tears and public ridicule the likes of which one can only imagine given the Internet and the speed at which ugly gossip flies. It's best to take a no comment stance as though walking up the stairs to jail or to the courthouse where you're being arraigned for heinous acts against humanity -- and wearing fur. This is a wired world where everything is connected. Even if you make a snide comment in Outer Mongolia below your breath, someone will hear you, snap a picture on their phone and record the video to show on You Tube where someone will mention it to someone else and in a matter of nanoseconds you have gone viral with a big red sign painted on your forehead that reads "IDIOT." There is such a thing as bad press when there are too many cameras, phones, video recorders, and other devices to foil any attempts at denial, and the nonchalant (not that it's too late) shrug of the shoulders or a saucy wink will not make the situation better.

You have become a joke. An obsessive author with delusions of adequacy. And your books will be avoided -- by most people who don't want to be associated with someone who can't keep their professional cool. Not a good idea at all. Avoid at all costs.

I look at reviews, all reviews, and smile when they're good, frown a little (makes wrinkles) when they are marginal, and hide all sharp objects and projectile firing instruments just in case the reviewer crosses my path at a convention or at the grocery store where I've tracked him (or her) to have a quiet word.

When it happens to you -- and it will happen eventually -- smile and find something else to do, like write another book and give more people more chances to sling mud and fire pot shots at your children books. Keeping busy is a good thing. I think that's where the old adage, Idle hands are the devil's workshop, came from. It must have been an author out to scalp, torture and dismember someone who gave a bad review.

The Eyes on Amanda Hocking

Everyone is talking about Amanda Hocking and her $2 million deal with St. Martin's Press. The news has even reached Europe and the United Kingdom, and everyone has advice for her.

In a recent post by Alan Rinzler in his blog The Book Deal authors and agents offer their advice and opinions on what Amanda Hocking can expect and whether or not she's right. My grandmother always used to say that advice is free and you get nothing for free. It all comes down to second guessing Ms. Hocking's choice.

As I've said in previous posts, Ms. Hocking has done what's best for her. Whether or not that turns out to be right will be determined over the next five years while she tries to earn out her advance. Either way, win or lose, she will gain what most writers only dream of -- entry to the publishing world at the top of the heap instead of having to work her way up from the bottom through the midlist and eventually, if ever, to the star ranks where marketing and publicity roll out the red carpet. With two million dollars at stake, there is no way St. Martin's Press will drop the ball on this one. They have too much invested.

Some of the most interesting comments came from an author who got the star treatment and an agent.

Garth Stein, author of The Art of Racing in the Rain, from Harper Collins, cites being on the road nearly nonstop to publicize and market his book, much of the money coming from his own pocket. It resulted in 1.5 million book sales, but it was undoubtedly a hard slog, but he warns, "But don’t think it gets easier because you have a big publishing house behind you now! I’m constantly struggling with the balance between marketing, family, and writing my next book." If Ms. Hocking wants more time to write, with $2 million on the line, she may find it in short supply. It may be a good thing she isn't married and has no children. That will lessen the choices a bit.

Sandy Raihofer of the David Black Literary Agency weighs in from the agent's, or at least her, perspective. "Hocking says she welcomes the editorial process a traditional house can offer. YES! That’s validation of the process that’s been in place for decades — if not generations — for honing a manuscript. Not to mention the amount of editorial work we agents do in order to sell a work, and sometimes on the back end as well." I wonder if Ms. Raihofer is cheerleading for agents because she believes they do a lot of the work in packaging and "honing a manuscript" or because she wants to believe it. Most of the authors jumping ship for self-publishing are doing so because they are dissatisfied with the "services" rendered by publishing and agents, and not just because of the money, although that is definitely a factor.

I've worked with several agents over the years on previous projects and I can say I got very little input or honing from only one agent.

Ms. Hocking is today's news and she is a hot topic for several blogs and tweet-fests. I'm sure she is a little tired of the limelight and just wants to get back to writing. While her meteoric rise to fame and fortune has fueled considerable debate, her success has also inspired writers in both camps to jump into publishing -- indie and traditional -- secure in the knowledge that if Amanda Hocking can do it, so can they.

When the furor dies down, I wonder whether or not Ms. Hocking will end up in obscurity or if she will find herself in calmer waters writing and touring and making the most of everything she has earned and been offered. No doubt there another rising star is about to crest the horizon and Ms. Hocking will be last month's flavor. Whatever happens, Ms. Hocking seems like an intelligent and savvy young lady with a glowing future ahead of her and I wish her well.

As for me, I have covers to choose and a proof to check and another critique to work on. It's Monday and just another day in the week for me. I'm still slogging my way up the publishing hill.

Another Step on the Self-Publishing Road

A lot goes into publishing a book, and self-publishing, if it's going to be done right, and that means knowing the extent of strengths and weaknesses. My strengths include a good sense of artistic design and writing books. My weaknesses are more on the publicity, marketing and writing synopses side. I'm also good at pitches and queries, having won more than my fair share of book contracts for myself and others.

I have another strength, and that's knowing when to do it myself and when to delegate. That is why I hired a couple of top notch artists to do the cover art for my books. I also took the advice of a good friend and let her do the synopsis that will appear on the back cover of Among Women when it comes out in print. I also took another good friend's advice and let her take a crack at the synopsis; I'm using hers as the description on Amazon.

Self-publishing has a bad reputation, mostly gained from people who are rejected by publishing houses and decided they know best and publish their books anyway. In a way, I fit that category because I couldn't interest an agent or a publisher in my book. They were enthusiastic about the project, but not enthusiastic enough. They also couldn't get a handle on how to market the book, which is something I will have to deal with. Among Women is not easily shelved or pigeonholed. I'm looking to word of mouth to get the ball rolling and I'll take it from there. Advertising will help, and that's something else I'm not good at, but I am good at talking about my projects, so I'll work the publicity from that angle. Unfortunately, marketing is all about starting a buzz and, as long as I stay away from bees, wasps and hornets (I'm allergic), I should be all right. I'll wear veils and masks and gloves to protect the more sensitive parts of my skin -- and hide my identity. So to speak.

I'm also good at controlling things. My sister Tracy calls me a control freak, "In a good way," she says. Self-publishing gives writers a lot of control. I'm good with control, and I know how to decide what to delegate and what to do myself, like editing.

A good book needs a really good editor, and I have one with a taste for blood -- the red pencil kind. She doesn't spare my feelings or sugar coat anything; she just tells it like it is and we compromise, as long as it has nothing to do with grammar. Spelling, I've got that cold, and I have a few medals to prove it.

Self-publishing has a bad name because of all the bad books published that shouldn't be published, but that is changing almost as fast as the publishing business. Computers have made self-publishing so much easier and very user friendly. There are still glitches, but it's a learning process and we're all learning. We learn from our mistakes and from what has gone before. And we learn from big publishing, which seems to have lost its way.

Traditional publishing had one big advantage over self-publishing, or vanity publishing, as it used to be called. Vanity publishers are still out there, but that's a different topic for another day. Traditional publishing offered savvy editors, proofreaders, copy editors, line editors, marketing, distribution and a sales force. A lot of that has been marginalized for the sake of the bottom line. The first cuts seem to have been in editing: copy and line editing, proofing and concept editors. A writer, no matter how much of a genius s/he is, can only get better with a great editor. Most of the books I see from big publishing houses these days are full of wrong words, grammar mistakes, typo, writer's tics, and all kinds of continuity and concept errors. I cringe whenever I hit one of those brick walls. I wanted better for my book, so I hired an editor.

I learned a long time ago that I cannot do it all. I have limitations (we're back to strengths and weaknesses) and a second, or even third, pair of eyes will only make my book better. I have the best. I'm willing to share her, but not give her up. Mary Ann is the best editor I've worked with in a long time, and if it ain't broke, you don't fix it. I don't even mind (too much) her slash and burn technique where it's warranted. I need that sometimes. Keeps me on track.

In order to get my book into e-book and print, I used my brains and got help. I got two young and talented artists for the cover art and a great editor. I'm the general (control freak) and I marshalled my troops where they would do the most good. The book that came from all our efforts -- I could not have done it without them -- is a better book and good enough to publish. How do I know? Because a publisher told me he would've published the book if I'd sent it to him. I'm considering talking to him since he might be willing to help me get wider distribution for my book in Europe. Every little bit helps, and I'm not afraid to color outside the lines.

Sometimes it isn't what you know, but who you know, and that is very true of self-publishing. I chose my self-publishing company because I had the option to do most of the work myself (control freak) and yet could employ the talents and strengths of others to balance my weaknesses. I'm very happy giving up some control as long as I have the final say. One of my artists keeps telling me that I don't have to settle for less than what I want, for less than perfect. I don't -- at least as far as I know.

One good thing about self-publishing and the user friendly systems available is that I can make changes (when I find mistakes) and not have to wait for another print run of 50,000 books to do it. I can make the changes and see them within a day or two. Now that is power.

I also gave up some power where synopses are concerned. I do not do them well. It is one of my big weaknesses. When a good friend suggested mine was crap (she said it needed work), I asked her to write it. What she sent me is what I used on the back cover. I know good when I see it. Another good friend suggested my synopsis was missing something, so I asked her to write something for me, and that one is the description on Amazon. A good control freak knows when to step out of the way and let the professionals handle things. I would rather eat worms than write synopses, but that's just because I'm awful at it. For me, it's like calling someone and getting the answering machine or voice mail. I never know what to say and whatever I do say, unless it's business and I have a specific reason for calling, makes me sound like a dithering idiot. I usually just hang up or say as little as possible. It's the old saying about people thinking you're an idiot until you open your mouth and remove all doubt. That's me. The idiot on the recording.

As long as writers are willing to give up some power, or at least find people with strengths to match their weaknesses, self-publishing will become less about vanity and more about quality books, and that is what's important. Being a control freak helps, as long as no micromanaging is involved. The proof is in the pudding -- or, in this case, in the book. The proof, I mean. It's in the mail now and I'll be able to look it over on Friday. In the meantime, I'll try to focus on work. It should be easier since my book was reviewed in record time, in about 12 hours, as opposed to the 48 hours I was expecting, but then I made sure my book was as good as it could be before I hit the publish button.

Marketing and Publicity: Don't Make Me Do This!

While finalizing the details of my on-air interview on Wednesday, March 30, with Jennifer Walker on BlogTalk Radio, Jennifer told me she doesn't do e-books. She doesn't have an eReader and she doesn't like to read books on her computer because that is her time away from the computer. I get what she's saying, especially after staring at a screen for sixteen or more hours a day. She's not that plugged in and it doesn't look like she wants to be. I get it. I find it strange, but I get it. After all, not everyone who interviews an author actually reads the book. They are there to provide a forum for the author, not get into a debate about the pros and cons of the book. Aren't they?

That's the thing about publicity and marketing, what I think I know is not necessarily what's true or even what works. Take the example of commenting on blogs. One publicity guru says you should add a link to whatever project or blog is most important to you and needs the boost and another one says that is just plain bad manners. What!? Which is it, a good idea or bad manners? I err on the side of caution and do both, use a link to the current book on some blogs and blatantly leave it off on others, and we are back to the one-size does not fit all discussion. The only time one size has ever fit me the way I like, it was polyeste and it didn't look all that great. I refuse to wear muumuus and robes all the time no matter how comfortable they are.

Marketing and publicity are not my strong suits, but I know they are part of the wild and wonderful world of writing books. I like writing books. I even occasionally don't mind editing -- for the fifth time. I find that I do enjoy working with artists on book covers and print covers. Michael Reighn and Aubrey Boneau make it fun -- even when I nit pick and suggest changes or ask questions about why something has to be a certain way. Most of the time I leave them to do their job, make what I hope are helpful suggestions (hey, I do have an artistic background -- I used to paint and draw portraits and I know the basics of color and design since I haven't worn plaids and prints together in ages), and get back stunning art work and covers. That's fun, but I hate marketing and publicity. So much time for a return that isn't always obvious. I do it, but I don't have to like it. but I do it. Let's put it this way, I am a whole lot less averse to liver and onions, buttermilk and Brussels sprouts. I happen to like them all. Marketing and publicity are for arcane departments where they talk about polls, numbers and full color spreads. I prefer my arcane knowledge in tarot cards and scrying mirrors.

Give me something simple to do, like create characters out of whole cloth, research viruses and archaeology, build civilizations and write articles. That I can do. Just let me write while I live in NeverNever Land where good books sell themselves and I'm a millionaire living in a luxurious cabin high in the Colorado Rockies, but don't make me do publicity. I'd rather have a root canal, not that I need a root canal, but you get the point.

Marketing must be done and I must publicize my books, no matter how much it hurts, and I will grin and bear it. I don't have to like it. However, I do enjoy doing interviews, even when the interviewer is someone who doesn't do e-books and the e-book she isn't going to do is my latest book. The interview is set and the print book won't be ready for a few more weeks, so we'll have to talk about writing and Among Women in the abstract. Who knows? Someone might be listening and be so curious they'll want to check out the book. Stranger things have happened.