Technology has its uses, but there are times the old fashioned way is easier -- and better.
I've been preparing a package for mailing that needs to be out by June 15. Unfortunately, my laptop did not recognize my printer and every time I deleted a job it hung the computer up for about 24-48 hours. I had to delete the printer and re-install, something I've had to do three times with regard to this particular package. I won't even go into printing the proper postage so I can send the package. It would have been easier to type out a label and take the package to the post office to be mailed, except that since I pay for being able to print my own postage and labels with my laptop it seemed such a waste of money. It was also a waste of time.
So much is made easier by technology and so much has been made more complicated by relying on technology. Heaven forbid we should have to go back to the old days when manuscripts were handwritten and posted to publishers in brown paper tied up in string. There are far too many wannabe and actual authors to have to go through each handwritten manuscript one at a time. The luck of the leprechauns was with you if you received a typewritten manuscript since so few people owned typewriters and knew how to use them. Reminds me of the dark days when the average person couldn't read, and then the printing press made printed books available and then everyone had a better chance to learn to read and decide things for themselves.
Now that I have that last task completed, I think I can move on, but technology may get in the way again. This time the technology is my job, which I do from home and which requires the bulk of my time, leaving little time for reading books to review, or for entertainment, and writing, not if I plan to bathe, do laundry, cook meals, wash dishes, clean house, run errands, buy food, vacuum and garden. No wonder people feel they need servants. There aren't enough hours in the day.
Technology helps with the usual household tasks, like washing dishes and clothing, vacuuming, etc., but the tasks still take time. Machines have to be set up, primed with the right kinds of liquids and powders, loaded and unloaded only to load and unload another machine. Then there's the folding, putting away and hanging up of clothing, and the putting away of dishes to take up more time. And then it's time for shopping for food to prepare for cooking, actually cooking and then eating, creating more dirty dishes, and often dirty clothes when food is spilled, and we're back to the laundry and dish washing again. There are some items that have to be hand washed (dishes and clothing) and that requires more time. I need a housekeeper, and I'll hire one as soon as I can afford it, which I cannot do on the salary I earn with my day job, and there's not enough time to write so I can get another book published and begin earning money on it. It is a vicious circle.
Virginia Woolf was half right. A woman needs a room of her own and sufficient monies to support the writing, but she also needs servants and money to pay for them and technology that doesn't require too much time and energy to work and keep working. I don't want much, just a cabin high up in the Rocky Mountains with a good bit of land, no neighbors, a town that is not too far away nor too close, a guest house and a sturdy lock on the door to keep people out when I'm creating. I also need a housekeeper. Now all I need to do is write more books, publish them and begin to build a recognizable name so people will buy lots of my books and help me afford my decadent lifestyle. I won't even go into the social and business online networking time that needs to come out of the writing, chore, and day job time because it's the reason I am deep into sleep deficit already.
Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts
Monday, June 06, 2011
Monday, April 18, 2011
It's Easy Being Green
After spending the morning reading articles on digital piracy and showing that you can drive sales to your book, it seems more and more that that publishing is doing less and less and expecting more of authors. In the case of digital piracy, publishers expect authors to give up royalties, and in the case of marketing, it's about what the author can and should do to get noticed by the big publishers.
While the article on piracy mentioned Barry Eisler getting hit harder than a publisher (WHAT?) because he doesn't have the big publisher to do battle for him, it just does not wash. Either way, self-published or traditionally published, the author takes the hit, so what's the difference? The difference is the same as it always was; publishers are pushing more and more off onto author's shoulders (and royalties) and taking fewer risks. Oh, that's right, there is no difference and no change in the way publishers are doing business.
In the article on the Selling Books blog, the premise is that writing a good book is nothing in the end; anyone can write a good book. The trick is to get noticed by marketing and promoting your own work through sales, speaking engagements, promotions, etc. so publishers know you can drive sales up. My question is this: If I can drive sales to my books, then what do I need a publisher for?
Absolutely nothing.
With sites like M. J. Rose's Buzz, Balls & Hype blog about promoting your book, for a fee you can promote your book through their services, even getting the notice of thousands of libraries and book clubs, to drive sales. I would be willing to bet no publisher is going to pay the fees; that's up to the author, like paying for the cost of the publisher fighting digital piracy and getting a publisher's notice. Why? It's the same old song and dance with not a new tune in sight. It's School Days dressed up as Music of the Night without Andrew Lloyd Webber's talent for re-invention.
If I'm going to deal with piracy, the best way to do that is by not worrying about it. At 0.05% of digital sales, that's not a lot of money. That's less than one-half of one percent in total sales, and that's not even a solid number; it's a guesstimation. No one really knows what the cost of digital piracy is or is going to be. In a way, it's about the same as second hand book sales where one person buys the book and resells it so someone else can sell it again. It's money for those down the line, but the author gets paid once, and I don't see too many authors worried about that, especially with paperback books. After all, paper disintegrates and new books are needed to replace old ones, and with digital books, there is no need for replacement. Ebooks, as Joe Konrath is so fond of saying, are forever.
In the end, it's a better use of time and money to invest in yourself and self-publish than it is to let a big publisher take your money and give you back a pittance. I'm not saying that traditional publishing is dead -- it's not. Just as folk songs and nursery rhymes were used as seed for greater works (Andrew Lloyd Webber again, and Bach, and Beethoven, and Mozart, and any number of classical composers, like Liszt), there is a place for traditional publishers. As long as you can do enough work and promotion to get noticed by publishers and broker a six- or seven-figure deal and a healthy (better than the current 12%) royalty, go for it. Having one the traditional publishing route (no, I didn't get the star treatment) and doing it myself (ebook and now print), I'd rather get more of the money so I can choose and buy my own promotions and drive sales that I can benefit from. That way I can pay for future covers for new books, and my editor to keep her in Kindle books, including mine, and maybe be freed from wage slavery and build my own little cottage industry writing good books. I don't need to be halfway to getting notice by a publisher when I can be all the way toward getting notice for my writing and my books from the people who actually buy them. Fewer copies will end up in landfills that way and I prefer the green approach.
It's easier being green.
While the article on piracy mentioned Barry Eisler getting hit harder than a publisher (WHAT?) because he doesn't have the big publisher to do battle for him, it just does not wash. Either way, self-published or traditionally published, the author takes the hit, so what's the difference? The difference is the same as it always was; publishers are pushing more and more off onto author's shoulders (and royalties) and taking fewer risks. Oh, that's right, there is no difference and no change in the way publishers are doing business.
In the article on the Selling Books blog, the premise is that writing a good book is nothing in the end; anyone can write a good book. The trick is to get noticed by marketing and promoting your own work through sales, speaking engagements, promotions, etc. so publishers know you can drive sales up. My question is this: If I can drive sales to my books, then what do I need a publisher for?
Absolutely nothing.
With sites like M. J. Rose's Buzz, Balls & Hype blog about promoting your book, for a fee you can promote your book through their services, even getting the notice of thousands of libraries and book clubs, to drive sales. I would be willing to bet no publisher is going to pay the fees; that's up to the author, like paying for the cost of the publisher fighting digital piracy and getting a publisher's notice. Why? It's the same old song and dance with not a new tune in sight. It's School Days dressed up as Music of the Night without Andrew Lloyd Webber's talent for re-invention.
If I'm going to deal with piracy, the best way to do that is by not worrying about it. At 0.05% of digital sales, that's not a lot of money. That's less than one-half of one percent in total sales, and that's not even a solid number; it's a guesstimation. No one really knows what the cost of digital piracy is or is going to be. In a way, it's about the same as second hand book sales where one person buys the book and resells it so someone else can sell it again. It's money for those down the line, but the author gets paid once, and I don't see too many authors worried about that, especially with paperback books. After all, paper disintegrates and new books are needed to replace old ones, and with digital books, there is no need for replacement. Ebooks, as Joe Konrath is so fond of saying, are forever.
In the end, it's a better use of time and money to invest in yourself and self-publish than it is to let a big publisher take your money and give you back a pittance. I'm not saying that traditional publishing is dead -- it's not. Just as folk songs and nursery rhymes were used as seed for greater works (Andrew Lloyd Webber again, and Bach, and Beethoven, and Mozart, and any number of classical composers, like Liszt), there is a place for traditional publishers. As long as you can do enough work and promotion to get noticed by publishers and broker a six- or seven-figure deal and a healthy (better than the current 12%) royalty, go for it. Having one the traditional publishing route (no, I didn't get the star treatment) and doing it myself (ebook and now print), I'd rather get more of the money so I can choose and buy my own promotions and drive sales that I can benefit from. That way I can pay for future covers for new books, and my editor to keep her in Kindle books, including mine, and maybe be freed from wage slavery and build my own little cottage industry writing good books. I don't need to be halfway to getting notice by a publisher when I can be all the way toward getting notice for my writing and my books from the people who actually buy them. Fewer copies will end up in landfills that way and I prefer the green approach.
It's easier being green.
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